What are the specific project objectives?
- Create community by engaging community members at all levels in collaborative arts and science activities.
- Promote creativity, the heart and soul of a thriving community.
- Raise funds for KOCE-TV's Butterfly Initiative, with
100% of the net profits for this first project going
to start the first
Endowment for Science and Arts Education in Orange County. With the reduction of funding for arts and science education, the endowment will provide a sustaining source of funding for important programs. It is the arts and science educational opportunities that ignite curiosity and creativity and develop retention, problem solving and critical thinking needed to fuel the innovative and entrepreneurial.
There are three primary components of the project.
- "Do it yourself" butterfly sculptures available for purchase at Roger’s Gardens Web site. Each sculpture will be sold with corresponding information about how to decorate the sculpture for outdoor wear and butterfly gardening information with a package of seeds. Individuals, families, companies, school classes, senior centers will all be encouraged to decorate a butterfly sculpture and create a corresponding butterfly garden.
100% of the sales from every kit will be donated to KOCE.
- One large sculpture will be purchased and created by each OC city to promote the project with a corresponding parade route designed around the different locations.
- Butterfly sculptures will be created by celebrities and artists for auction similar to “Cows on Parade” in Chicago or “Pigs on Parade” in Portland.
The project founders are KOCE-TV, MSN, OCTA and Roger’s Gardens.
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