Behind the Curtain – Halloween 2018 | Hocus Pocus

Written & Photographed by Sylvr Sharp

It’s that time of year again; I know, hard to believe! Once again the Visual Merchandising team has been hard at work making your magic filled dreams come true. This year we’ve had many special projects that have been under construction for months all waiting to take their place as we finalize our Halloween set.

Let’s start from the beginning.

First: the demo. Reimagining such a large selling space takes time for us to transition from everyday décor fabulousness to incredible Halloween spectacle! The in-between stage is best described as controlled chaos.

Halloween Demolition
Halloween Demolition

Before we get into the actual installation, let’s take a look at some of the projects that have been going on up to this point.

Halloween Spectres

These shady characters have been lurking around for weeks just looking to get into trouble.

Halloween Spectres

We planted a castle and it’s starting to bloom.

Halloween Spectres

Pile o’ castle pieces.

Halloween Castles

An enlightened hog.

Our team spends many hours over the course of a few months to design and build the props. They are all in-house creations in which everyone has a part in bringing the vision to reality. Here’s an example of how detailed these projects can be.

Granite walls, from start to (nearly) finish:

Multiple team members honed their rock carving skills on this project.

Primer and base coat applied.

Details and shading added to the finish.

Let’s take a look at the progress inside, shall we?

It takes a village to build a new room inside the old one.

Wall treatments are applied and projects continue amongst the construction.

It’s never too soon to start on the details.

In the interest of not giving away too many secrets, I’ll have to stop here. The final round is upon us as we race to get everything done in time for opening. Stay tuned, as I will be posting a closer look at the finished set in a few weeks. Until then we’re gonna’ keep our noses to the grindstone and concentrate on bringing you the best Rogers Gardens Halloween experience yet!

Oh, and as you leave, I warn you. Don’t look up.

I warned you.

By |2018-08-30T17:47:42+00:00August 30th, 2018|Halloween, Home Page|3 Comments

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  1. Jennie Hepler-Takens September 7, 2018 at 1:07 pm - Reply

    Awesome, I love it!

  2. Tanya Januszko September 22, 2018 at 4:36 pm - Reply

    I love that you take the time to document and show the process! Roger’s Gardens needs it’s own Halloween special on HGTV. Seriously. Anyone who’s into Halloween would love to see how you develop your themes and create the space. It’s truly magic.

  3. Karen Westphal September 22, 2018 at 10:11 pm - Reply

    I live in Canada, but always wait in anticipation to see what a wonders you unveil.
    The work you put into your displays each year is so creative and simply amazing.

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